mass media premotes capitlsist ideology by filtering what we vier and consume to make us valuse what we own and not hat we can produces or bring to society.
capitalism is affecting media ethically as it is from an utilitarian perseptive. corperatins work closely with media to change ides. mass media corps ar part of the properganda machie
marks spoke about te people vs the bourgasie and the elite, and the false conciousness.
NOAM CHOMPSKY said there are 5 filters
in 1983 50%of the media was owned by corperations. in 1992 ir was dvidied up by 14 differetnt coprs, and in 2015, there are 6 corperatins that own the larger media. Thus making it easier to mapipulate what we consume.
2 Advertising
writer will shy away from writig what is true becasue they live in fear of loosing their jobs and ruining their carers. We are a product of the corperations. Thus inforcin a rise of the rich lifestyle.
3. Access
no one can afford to have reporters everywhere so they place them where they expect news to happen, giving the larger corps to have more news.
4. Flack (publicity)
negative responses to media. individual responses of hate on mass corp power.
5.Enemy
the media alwasy need an enemy. for instance isis now or the Russians. binory opposits. we need a duel forced story line to keep us viewing our goverment in good light and keeping comptiotion in the bd lights.
ANTONIO GRAMSCI
HEGEMONY
Like Althusser, he rejected economism, insisting on the independence of ideology from economic determinism. Gramsci also rejected crude materialism, offering a humanist version of Marxism which focused on human subjectivity.
He noted that 'common sense is not something rigid and immobile, but is continually transforming itself.
ANDREW GOODWIN
STEVE NEALE
...said 'genres are instance f reition and differnce this is what pleasure for the audience is derived from it' like metal! its all quintesentally the same just with slightly different formula.
THEODOR ADORNO
Sociologist / Philosopher
he stated that popculture is making us passive and that culture will be standardised and be created in to the norm. we will all consume standard media texts and other thigs so there will be no variatin. he also stated that there is a false psychological need , that want and needs are confused and wants are met by the consumerism
Franckfert shool founmder.
aimed to look at the psychological immpat of capitalism espicailly the mindset of culture. He said that
1. lesuire time becasme toxic to us asit could be used to expand our minds and become better people for the socity and to our selves. time spent over mindless tasks like video games is a waste, as they are disigned to distract is and keep us lazy and pasivly consuming. he saud we live in an open prison. pop culture is almost always focused on seeking for that one true love instead of focusing on your imidiate famil whom you were given love to in the bgining no matter what. he als claimed walt disney is the most dangerous man in the word becsaue he can brain wash the minds of the yonug.
2. capitaism doenst sel us the thins we will really need. "our real needs are sheailded from us by the capitalist society. We truely need the tender, comunity and insight from our family. So love is better than lust but capitalist society premotes lust and voyarism of the one ture love.
3. there are proto fasits everywhere. Personally to him as he was moved from his home country of Germany becasuse he was jewish. fascists said that 'obedience and respect for authority are the most important values for children to have'
LOUIS ALTHUSSER
structualist. focuss on structures in societ and how they can influence society. ideology state apporatus.
'they who have put out the peoples eyes will reproach them for their blindess' MILTON 1642
CULTURAL IMPERIALISM AND POST COLONIATION
imerilism - the policy of extending a natins authority by territorial acuisition or by the estblishemtn of economic and political hegemony over oter nations
Coloniation - the policy and practice of power in extending control ovver weaker people or areas.
Cultural imprialism - the demination of our culture over antoher,m which can take form of general attitude or achive, form al nd deliberate policy, includig (f resulting from) miliarty action
MARSHALL MCLUHAN
Canadian. states that we live in a global villae due to our ease of comunitcaion. this has shunk becasue of the media tchnology development. he called it a village becuse everyone knows eachother and infrmation is more acessable, because of this privacy will suffer, leading to isolation
'the implicatipns here is that we will soon be able to watch Dallas or eat a big mac in any part of te world' - DICK HEBDIGE
NARRATIVE THEORY
'All storied need a beginning a middle and an end - just not necessarily in that order' - QUIETEN TARANTINO
Storyline = this is what will happen.
Narrative = how what happens is show.
THE THREE ARCH STRUCTURE
1 EXPOSITION
- introducing of main character as they will set up the story line
- at the end of this section there is a catalytic moment where the equilibrium is disrupted
2 DISEQUILIBRIUM AND CLIMAX
- Explored the consequences of the catalytic moment
- the protagonist recognizes the disruption and tries to repair the proplem
3 DENOUMENT
- with one final revelation or movement of crisis/conflict the story is resolves ( a new equilibrium) and the audience is told the out come
- the theme should be evident in the denouement
TODOROV'S THEORY
Equilibrium
Disruption
Regognition
Attempt to reconsile
New / returned equilibrium
VLADMIR PROPP'S THEORY
The story is based on a fairy tale, there fore needs to have 7/8 different character roles.
TYPES OF VIDEO
PURE PERFORMANCE
- excluseively performance (perfermance given priority and main focus)
- Performance is unusual
- Stunning visual effects
- Comic performance
C-C-C-C-COMBO
These videos will be a mix of performance and narrative
- Performance and anrrative are compleatly unlinked
- Star / Bamd observe the action as invisible narrators
- Performer has an active role in the narrative
PURE NARRATIVE
- Exclusivly narrative (little or no performance)
- Tells us an important story, giving a voice to the voiceless
- Complex narrative structure / range
- Many intertexular references.
TYPES OF NARRATIVE
RESTRICTED
This type of narrative doenst reveal the whole story to the audience. An examples of this is thrillers as they have unexpected twists. Event in the narrative which are initially unexplained fit in to the code of enigma. The enigma code is basically the ambiguity of the text. They tend to get explained later in the text. This view opens the text to many readings and interpretations which is useful for repeatability.
UNRESTRICTED
This view gives the reader privileged position in terms of narrative. This would apply to soap operas. The audiences foreknowledge of important information and facts leads to heightened emotional response and greater anticipation.
BARTHES THEORY
He said that there are opened or closed texts, which all have
- Enigma code
- Action code
- Semantic code
- Symbolism code
- Referential code
useful links
http://visual-memory.co.uk/daniel/Documents/marxism/marxism.html
capitalism is affecting media ethically as it is from an utilitarian perseptive. corperatins work closely with media to change ides. mass media corps ar part of the properganda machie
marks spoke about te people vs the bourgasie and the elite, and the false conciousness.
NOAM CHOMPSKY said there are 5 filters
- ownership
- advertising
- accsess
- flack
- enemy
in 1983 50%of the media was owned by corperations. in 1992 ir was dvidied up by 14 differetnt coprs, and in 2015, there are 6 corperatins that own the larger media. Thus making it easier to mapipulate what we consume.
2 Advertising
writer will shy away from writig what is true becasue they live in fear of loosing their jobs and ruining their carers. We are a product of the corperations. Thus inforcin a rise of the rich lifestyle.
3. Access
no one can afford to have reporters everywhere so they place them where they expect news to happen, giving the larger corps to have more news.
4. Flack (publicity)
negative responses to media. individual responses of hate on mass corp power.
5.Enemy
the media alwasy need an enemy. for instance isis now or the Russians. binory opposits. we need a duel forced story line to keep us viewing our goverment in good light and keeping comptiotion in the bd lights.
ANTONIO GRAMSCI
HEGEMONY
Like Althusser, he rejected economism, insisting on the independence of ideology from economic determinism. Gramsci also rejected crude materialism, offering a humanist version of Marxism which focused on human subjectivity.
He noted that 'common sense is not something rigid and immobile, but is continually transforming itself.
ANDREW GOODWIN
- they exemplify genre charateristics - iconography.
- there are frequen refernces t the notions of lookng, voism and treatment of women (over sexualization and objectification)
- succesful and clear relationship between the music and the visuals.
- star appeal - focuses on the star and tends to portray them as the main protagonsit
- use of intertextuality and referncing popculture
STEVE NEALE
...said 'genres are instance f reition and differnce this is what pleasure for the audience is derived from it' like metal! its all quintesentally the same just with slightly different formula.
THEODOR ADORNO
Sociologist / Philosopher
he stated that popculture is making us passive and that culture will be standardised and be created in to the norm. we will all consume standard media texts and other thigs so there will be no variatin. he also stated that there is a false psychological need , that want and needs are confused and wants are met by the consumerism
Franckfert shool founmder.
aimed to look at the psychological immpat of capitalism espicailly the mindset of culture. He said that
1. lesuire time becasme toxic to us asit could be used to expand our minds and become better people for the socity and to our selves. time spent over mindless tasks like video games is a waste, as they are disigned to distract is and keep us lazy and pasivly consuming. he saud we live in an open prison. pop culture is almost always focused on seeking for that one true love instead of focusing on your imidiate famil whom you were given love to in the bgining no matter what. he als claimed walt disney is the most dangerous man in the word becsaue he can brain wash the minds of the yonug.
2. capitaism doenst sel us the thins we will really need. "our real needs are sheailded from us by the capitalist society. We truely need the tender, comunity and insight from our family. So love is better than lust but capitalist society premotes lust and voyarism of the one ture love.
3. there are proto fasits everywhere. Personally to him as he was moved from his home country of Germany becasuse he was jewish. fascists said that 'obedience and respect for authority are the most important values for children to have'
LOUIS ALTHUSSER
structualist. focuss on structures in societ and how they can influence society. ideology state apporatus.
'they who have put out the peoples eyes will reproach them for their blindess' MILTON 1642
CULTURAL IMPERIALISM AND POST COLONIATION
imerilism - the policy of extending a natins authority by territorial acuisition or by the estblishemtn of economic and political hegemony over oter nations
Coloniation - the policy and practice of power in extending control ovver weaker people or areas.
Cultural imprialism - the demination of our culture over antoher,m which can take form of general attitude or achive, form al nd deliberate policy, includig (f resulting from) miliarty action
MARSHALL MCLUHAN
Canadian. states that we live in a global villae due to our ease of comunitcaion. this has shunk becasue of the media tchnology development. he called it a village becuse everyone knows eachother and infrmation is more acessable, because of this privacy will suffer, leading to isolation
'the implicatipns here is that we will soon be able to watch Dallas or eat a big mac in any part of te world' - DICK HEBDIGE
NARRATIVE THEORY
'All storied need a beginning a middle and an end - just not necessarily in that order' - QUIETEN TARANTINO
Storyline = this is what will happen.
Narrative = how what happens is show.
THE THREE ARCH STRUCTURE
1 EXPOSITION
- introducing of main character as they will set up the story line
- at the end of this section there is a catalytic moment where the equilibrium is disrupted
2 DISEQUILIBRIUM AND CLIMAX
- Explored the consequences of the catalytic moment
- the protagonist recognizes the disruption and tries to repair the proplem
3 DENOUMENT
- with one final revelation or movement of crisis/conflict the story is resolves ( a new equilibrium) and the audience is told the out come
- the theme should be evident in the denouement
TODOROV'S THEORY
Equilibrium
Disruption
Regognition
Attempt to reconsile
New / returned equilibrium
VLADMIR PROPP'S THEORY
The story is based on a fairy tale, there fore needs to have 7/8 different character roles.
- Hero
- Princess
- Princesses father
- Side kick/ helper
- Villan
- Dispatcher
- Doner
- False hero
LEVI- STRAUSS'S THEORY
He stated that there needs to e binary opposites, this includes the young vs the old, good vs bad, men vs women, with no / little middle ground.
TYPES OF VIDEO
PURE PERFORMANCE
- excluseively performance (perfermance given priority and main focus)
- Performance is unusual
- Stunning visual effects
- Comic performance
C-C-C-C-COMBO
These videos will be a mix of performance and narrative
- Performance and anrrative are compleatly unlinked
- Star / Bamd observe the action as invisible narrators
- Performer has an active role in the narrative
- Exclusivly narrative (little or no performance)
- Tells us an important story, giving a voice to the voiceless
- Complex narrative structure / range
- Many intertexular references.
TYPES OF NARRATIVE
RESTRICTED
This type of narrative doenst reveal the whole story to the audience. An examples of this is thrillers as they have unexpected twists. Event in the narrative which are initially unexplained fit in to the code of enigma. The enigma code is basically the ambiguity of the text. They tend to get explained later in the text. This view opens the text to many readings and interpretations which is useful for repeatability.
UNRESTRICTED
This view gives the reader privileged position in terms of narrative. This would apply to soap operas. The audiences foreknowledge of important information and facts leads to heightened emotional response and greater anticipation.
BARTHES THEORY
He said that there are opened or closed texts, which all have
- Enigma code
- Action code
- Semantic code
- Symbolism code
- Referential code
useful links
http://visual-memory.co.uk/daniel/Documents/marxism/marxism.html
No comments:
Post a Comment